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Storefront Business Campaign

NYC Brand Identity Post COVID-19

I ❤️ NY

The "I [Heart] NY" logo and campaign were a prominent feature of NYC's resurgence after the dismal 1970s.

For NYC residents and visitors alike we need a shared image of recovery, welcome, and local pride.

What if there was a City-wide campaign with a distinctive and memorable visual style that symbolized our collective recovery? It could be branded on NYC shopping bags, PPEs, light pole banners, LinkNYC kiosks,... more »